GEO & AI search glossary
Off-model brand sentiment
What is off-model brand sentiment?
What the rest of the web — forums, communities, review threads — says about a brand. Generative engines read these sources when deciding whether a brand is credible, which is why GEO work extends beyond your own domain.
Your own site states that you are good. Off-site sources decide whether the model believes it. Community threads, review discussions and Q&A sites are heavily represented in AI retrieval because they read as unsponsored.
MyFast.ai ships a Reddit or forum swipe file with every article for exactly this reason: an on-topic contribution that references your content creates a second, independent source saying the same thing. Used as spam it gets removed, which is why the drafts are written in the native voice of the specific community.
Related terms
- AI OverviewGoogle's AI-written summary that appears above the traditional results. It draws on a mix of web pages and community sources, and it is one of the surfaces GEO work targets.
- Swipe fileA ready-to-post draft written in the native voice of a specific community, used to seed an on-topic discussion that references your content. Used properly it starts a real conversation; used as spam it gets removed.
- AI share of voiceHow often your brand is named, relative to competitors, when a set of buying-intent questions is put to the major AI engines. It is the closest thing GEO has to a ranking report.
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