AI search answers
Does GEO replace SEO?
Short answer: No. GEO sits on top of SEO rather than replacing it. The technical half of SEO — crawlability, clean structure, internal linking, canonical URLs, page speed — is what makes your content retrievable in the first place. What stops working is the tactical half: keyword density, exact-match repetition and thin pages built to catch query patterns.
What still matters
- Crawlability and indexability, now for AI agents as well as Googlebot
- Server-rendered content rather than client-only rendering
- One canonical URL per topic and consistent internal linking
- Accurate titles, headings and metadata
- Site performance and clean information architecture
What stops working
Keyword-density tactics measured worse than doing nothing in the KDD 2024 GEO study — about 10% below making no changes at all. A model writing prose has no use for repetition; it needs a claim it can attribute.
What GEO adds on top
- Direct-answer blocks positioned to be quoted verbatim
- Sourced statistics and named expert quotes on every claim
- Proprietary data that creates genuine information gain
- Off-site corroboration in the communities engines actually read
- Measurement by share of voice across engines instead of keyword rank
Where AEO fits
AEO is the layer between them: question-shaped pages, FAQ and QAPage structured data, and a clean llms.txt so an engine can extract one answer confidently. MyFast.ai puts the AEO foundation in place first, then builds GEO authority on top of it.
People also ask
- Should I stop doing SEO?
- No. Keep the technical foundation. Redirect the effort you were spending on keyword tactics into sourced, answer-shaped content.
- Do I need AEO and GEO, or just one?
- Both, in order. AEO makes your pages extractable; GEO earns the authority that gets you named in a conversation.
Keep reading
Get named by AI instead of your competitor
GEO by MyFast.ai publishes the sourced content, seeds the off-site conversation and scans six engines monthly so you can see exactly where you stand. $1,499/month, no contract.